Rev. Joel Russow
Tuesday, Jan 24
3:15 – 4:30 pm
Gen Z Men’s Renewed Interest in Christianity
In recent years, churches have noticed a surprising trend: a growing number of Gen Z men are returning to Christian communities. This session explores what is drawing young men back to faith, even as broader cultural trends show rising secularism. Participants will learn about the factors driving this resurgence, including a search for identity and purpose and a desire for authentic, transparent community. We’ll discuss how churches can authentically engage young men without resorting to stereotypes or gimmicks—emphasizing mentorship, clear teaching, and opportunities for meaningful service. Special attention will be given to the influence of online communities, digital content, and social media, where young men often seek connection and answers.
This breakout equips church leaders, youth workers, and mentors with practical strategies to connect with Gen Z men, walking alongside them as they discover faith and purpose in Christ. Whether your church is seeing this trend or simply hoping to, you’ll leave with a clearer understanding of how to welcome, disciple, and equip young men for faith.
Rev. Joel Russow began his pastoral ministry in 2010 at Faith in Tallahassee, Fla. In 2022, he began serving as a professor at Wisconsin Lutheran Seminary, where he teaches courses in counseling, doctrine, and pastoral care. He holds three master’s degrees (MDiv, STM in pastoral care, and an MA-CMHC) and is currently pursuing a professional counseling license in the state of Wisconsin. He has been married to Jill since New Year’s Eve 2006. They have four children: Jude (2008), Elijah (2010), Rachel (2012), and Isaiah (2015). The Russows love Jesus, sports, traveling, their little dachshund and chihuahua, and delicious cheesecake.
