In a post-Christian culture, people aren’t searching for the nearest church—they’re searching for meaning, connection, and truth. That’s why traditional church marketing, polished promo videos, and generic social media posts often underperform. And when church members believe they’ve “done evangelism” just by reposting something from their congregation’s page, momentum stalls. Passive digital content isn’t enough.

This session helps leaders reframe digital outreach—not as a substitute for personal witness but as a tool that supports it. We’ll explore how churches can use social media, short-form video, and targeted ads to fuel connection and conversation. The goal is gospel clarity, not clickbait—equipping members to use digital tools to connect with friends, family, and neighbors in meaningful ways. Participants will walk away with practical strategies for content creation, measuring what matters, and member engagement—but more importantly, they’ll leave with a renewed vision that digital outreach is most effective when it supports relational evangelism.