Dr. Jeff Lemke
Tuesday, Jan 24
3:15 – 4:30 pm
Branding, Messaging, and Community Connection
Your ministry’s story matters more than ever. In a world full of noise and competing voices, clarity is a gift—and a gospel responsibility. This session helps congregations, schools, and Christian organizations define and communicate their identity in Christ with purpose and precision. What do people hear when they encounter your ministry? What stories are you telling—intentionally or unintentionally? Are you using language that inspires trust, invites curiosity, and reflects the heart of your mission?
This session will explore how branding, messaging, and storytelling can work together to connect with your community and strengthen your internal culture. You’ll learn how to clarify your mission, refresh your vocabulary, and speak with one voice across all audiences—members, visitors, parents, donors, and neighbors. Whether you’re leading a congregation, a school, or a ministry team, you’ll leave with practical tools to help you tell your story in a way that is compelling, consistent, and unmistakably Christ-centered. Because when people hear a clear message rooted in grace and purpose, they’re more likely to lean in, listen, and take part.
Dr. Jeff Lemke is a passionate advocate for Christian education, believing that strong student-centric programs lead young souls to their Savior. As the vice president of Admissions and Marketing at Bethany Lutheran College, he leads a dedicated team focused on college guidance, marketing, financial planning, and international programming. Additionally, as an instructor for Martin Luther College’s master’s program, he empowers emerging educational leaders and non-profit boards with the tools for effective financial management, vision planning, and innovative program development.
Jeff is a sought-after speaker, inspiring audiences at conferences, schools, and churches on topics such as character development, enrollment growth, school sustainability, and community partnerships.
Jeff met his wife, Erika, in the Twin Cities, where she continues to utilize her master’s in philanthropy and development consulting on donor relations for hospital foundations. They enjoy skiing, traveling, and serving at their church with their three girls in Mankato, Minn.
