Creating a Congregational Communications Plan, Wendy Kuschel
The Irish playwright George Bernard Shaw said, “The single biggest problem in communication is the illusion that it has taken place.” In many congregations, leaders think the bulletin blurb or verbal announcement after worship are enough to get the needed information out there. The question is, was the information actually received? Generally not. So there is only an illusion that communication has taken place. That’s a problem. Many other challenges congregations face—from a lack of volunteerism to a general apathy about ministry—stems from poor communication.
Good communication takes careful planning and hard work. It requires a plan that follows all the rules and utilizes all the tools of good communication. In this breakout, that’s exactly what we’ll discuss. Participants will learn the best ways to communicate with different groups. They will walk away with an understanding of how they can create a system for effective communication within their congregation.
As a former TV and radio news anchor, reporter, and producer, Wendy is St. Mark Ministries’ Senior Communications Coordinator. Her duties include managing their website, writing the weekly e-newsletter and press releases, overseeing video production (writing of scripts and fronting videos), and creating content for their social media platforms. When she is not communicating behind the scenes for St. Mark, she is singing with the praise band, coaching cheerleading, or home raising her 3 young daughters with husband Kurt.