Building a Foundation to Reach Your Community, Dana Kirchoff
Our schools, churches, and ministries grow only with God’s blessing. As we seek to reach more people, many opportunities present themselves to aid our earthly efforts: marketing plans, branding (and rebranding), strategic planning, social media, new websites, Google ads, enrollment funnels, demographic studies, program development, retention strategies, open houses, community networking… to name just a few.
How do you know where to start? What are the best uses of your ministry’s precious resources… and your precious time? And which items are really necessary to reach more people?
This presentation will:
- Break down the six foundational needs of reaching people in your community.
- Prioritize those needs to guide decisions and resource allocation.
- Identify the concrete steps to meet each foundational need.
Participants will walk away with a clear understanding of where to start, what to spend, and how to build a strong foundation for reaching their communities.
As a strategic growth consultant, Dana Kirchoff helps organizations reach more people with their missions. Before starting her own consulting firm, Dana spent seven years with Divine Savior Ministries in Doral, Fla., first as Director of Communications and then as Vice President of Marketing and Growth. While she was there, the ministry grew from one campus to a multi-ministry organization with five campuses.
Dana now consults with ministries all over the country. She helps them take concrete steps to reach their unique communities through strategic planning, community research, brand development, and marketing. Her clients are primarily schools, churches, and ministries in the Wisconsin Evangelical Lutheran Synod. Dana lives in Appleton, Wis. with her husband Ryan, a teacher at Fox Valley Lutheran High School, and two children, Campbell and Ezra.